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Communication Strategy of Selected Company
 Andrlová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This Bachelor thesis is dedicated on communication strategy of company Ford MotoTrade VM and its goal is an evaluation of this strategy. In the introduction to the theoretical part I occupy with marketing, its definition and brief history. The separate sub-chapter is devoted to marketing mix as the key issue of this work. At the end of first chapter SWOT analysis is described. The practical part is then focused on the company Ford MotoTrade VM itself, mainly focused on the description of her used communication strategy. There are presented results of a survey. At the end of the chapter there are my recommendations based on theoretical knowledge, the survey results and SWOT analysis.
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